What's My Dog?Fact sheet
| Name | What's My Dog? |
|---|---|
| What it is | A for-fun iPhone app that finds the dog breed a person or a dog most resembles, reads a dog's posture into live thought bubbles, labels barks, and keeps a diary of a dog's week. |
| Platform | iPhone and iPad, iOS 18 or later |
| Price | Free first twin card. What's My Dog? Pro: $4.99 a month or $29.99 a year (US) |
| Privacy | No account, no ads, no analytics. All analysis runs on the phone; nothing is uploaded. |
| Launch | 2026 |
| Website | whatsmydog.app |
Descriptions
One line
What's My Dog? tells you which dog breed you look like, then reads your dog's mind.
Short
Snap a selfie or point your iPhone at a dog, and What's My Dog? finds its breed twin and makes a card for the group chat. Point it at your own dog and a thought bubble follows its posture live, or let it listen and label the barks. Everything runs on the phone.
How it works
Dogs are matched by the breed recognition built into iOS. People are matched on expression and setting rather than looks, so a big grin at the beach gets a different twin from a serious stare at a desk. The thinking feature reads ears, tail and stance from 25 body points with Apple's Vision framework. It's made for fun: not a DNA test, and not a behaviourist.
Images
Tap an image to open the full size.
Breed photos in the screenshots are public domain or CC0.
Story ideas
- The office dog-twin test. We ran a whole team through it. Who came out as the Pug?
- Couples and their dogs. Do people really end up looking like their dogs? Scan both and compare.
- What the barks say. The difference between a bark, a howl, a growl and a whimper, and what owners get wrong.
- Privacy as a feature. An AI photo app that uploads nothing, and why that's possible on a modern iPhone.
Contact
For interviews, review access or anything else: whatsmydog@mcginney.com.